1. Purpose and scope

This Advertising Policy ("Ads Policy") applies to all advertising and promoted content on HubQuery, including HubQuery Ads, sponsored or boosted listings, and any paid or incentivized placement on the platform. It forms part of our Terms of Service and our Acceptable Use Policy.

Advertisers (agents, agencies, hosts, developers, and other users who run ads or promoted content) must comply with this policy and with all applicable laws, including local advertising and consumer protection rules in the countries where their ads are shown.

2. Permitted advertising

Advertising on HubQuery is intended to help property seekers discover relevant listings and to help advertisers reach qualified audiences. Permitted ads include:

• Promoted property listings (sale, rent, short-term) that correspond to real, available properties
• New development and project marketing where the project and developer are accurately identified
• Real estate agency or professional branding and lead-generation ads
• Service offerings (e.g. valuation, legal, moving) related to property and real estate, where the advertiser is clearly identified

All ads must be truthful, clearly distinguishable as advertising where required by law, and must not target or discriminate on the basis of protected characteristics in any way that violates applicable law.

Advertiser account requirements

Agents, agencies, hosts, landlords, and developers on the FREE platform tier may create and run HubQuery Ads when their account has completed identity verification (KYC), they maintain at least one ACTIVE property listing on the platform, and campaign spend is funded through their HubQuery wallet. A paid PRO or Agency platform subscription is not required for basic ad access.

PRO and Agency subscriptions may include additional targeting, analytics, or placement options. Those benefits are optional and do not replace the verification, listing, and wallet requirements above.

3. Prohibited ad content and behavior

The following are not allowed in ads or promoted content on HubQuery:

• False or misleading claims — Incorrect property details, prices, availability, or incentives; fake reviews or testimonials; or impersonation of another person or brand
• Discriminatory targeting or content — Excluding or targeting audiences based on protected characteristics (e.g. race, religion, national origin, gender, disability) where prohibited by law
• Prohibited or restricted goods/services — Listings or offers that violate law or platform policy (e.g. illegal rentals, fraudulent investment schemes)
• Deceptive or intrusive formats — Ads that mimic system or support messages, or that use aggressive or misleading click tactics
• Intellectual property infringement — Use of third-party trademarks, logos, or content without authorization
• Adult, violent, or hateful content — Content that is pornographic, gratuitously violent, or that promotes hatred or discrimination

We may reject, pause, or remove any ad that we reasonably believe violates this policy or applicable law. Repeated or serious violations may result in loss of advertising privileges and account action under our Terms of Service.

4. Targeting and compliance

Where we offer audience targeting (e.g. by location, search behavior, or segment), advertisers must use targeting only in a manner consistent with applicable law, including data protection and non-discrimination requirements. You are responsible for ensuring that your ad campaigns and targeting comply with local advertising standards in each country where your ads are displayed.

We may provide tools or labels to disclose sponsored or promoted content. You must use them as required and must not circumvent or obscure the commercial nature of your content where disclosure is required.

5. Billing and performance

Billing for HubQuery Ads and promoted placement is governed by the payment and subscription terms applicable to your account and any separate advertising agreement. We do not guarantee specific reach, clicks, or conversions. Refunds and disputes are subject to our Payment Terms and any applicable advertising terms you accepted when creating a campaign.

6. Changes and contact

We may update this Advertising Policy from time to time. Continued use of advertising or promoted placement after changes constitutes acceptance. For questions, to report a violating ad, or to request a review, contact [email protected] or [email protected].

Creative Format Guidelines

HubQuery Ads supports three creative formats. Each format must comply with the following requirements:

• Image ads — Must contain a single, clearly identifiable property, service, or professional. Images must be accurate representations of the advertised subject. Minimum resolution: 800 × 600 px. No overlaid text that misrepresents a property's value or availability.
• Carousel ads — Each slide must comply with the single-image policy above. A minimum of 2 slides is required. All slide destinations must be on HubQuery or the advertiser's verified domain.
• Video ads — Videos must be factually accurate, clearly identify the advertised property or service, and must not contain deceptive editing. Maximum length: 60 seconds. Auto-play is muted by default; audio activates only on user interaction.

All creatives are subject to review. HubQuery reserves the right to reject or remove any creative that does not comply with these guidelines.

Frequency Caps

Advertisers may set frequency caps on their ad sets to limit how often a single user sees their ad within a defined time window. Platform-level frequency caps may also apply to protect user experience. Ads that generate abnormally high impression rates in short time periods may be paused pending review.

Bid Strategies & Billing Terms

HubQuery Ads offers three bid strategies:

• MAX_REACH (CPM) — You are charged per 1,000 impressions delivered. Charges apply when your ad is displayed, regardless of whether it is clicked.
• TARGET_CPC — You are charged only when a user clicks your ad. The click price is deducted from your wallet at the time the click is recorded.
• TARGET_CPA — You are charged only when a conversion event (e.g. lead form submission, booking initiation) is recorded and attributed to your ad. The conversion price is deducted from your wallet at the time the conversion fires.

All charges are deducted from your HubQuery Wallet. Insufficient wallet balance will pause active campaigns. Disputed charges must be raised within 30 days of the charge date via HubDesk. HubQuery does not offer refunds for impressions, clicks, or conversions already delivered. See the Payment Terms for full billing policy.

Invalid Traffic & Fraud Prevention

HubQuery monitors all ad activity for invalid traffic, click fraud, and impression manipulation. Campaigns found to engage in or benefit from invalid traffic may be suspended without refund. Advertisers suspected of generating fraudulent activity will have their accounts reviewed and may be permanently banned from the platform.